I'm looking to learn more about online audience research methods, i.e. how do Hitwise, Media Metrix, NetRatings, and others work? What is their methodology. I am trying to find a site(s) that explain this. Is there such a site(s)?
Can anyone recommend sites that explain how online web research works?
Try actually asking NetRatings...I'm sure they'll be happy to tell/help you. You could always see/check if they've got a FAQs (Frequently Asked Questions) section.
:-)
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