Distinguish between internal databases, marketing intelligance, and marketing research as methods for?

devolping marketing information. How do these sources work together to meet an organizations information needs? thank you

Distinguish between internal databases, marketing intelligance, and marketing research as methods for?
Wow, this looks like a homework assignment or exam question; there is no context to allow anyone to provide a real-life answer. In the real world, there are no ready distinctions between "marketing intelligence" and "marketing research," but clearly your instructor or textbook author has defined some artificial distinctions for you to apply.





I assume that the issue here is the distinction between the use of "internal data" and "external data" to develop marketing strategies. You'd use that internal data to determine what your existing customers are doing, and perhaps what they want; you'd use external data to identify what potential customers are doing and asking for, as well as to see what competitors are doing. I'm confident that if you provided the definitions of "marketing intelligence" and "marketing research" that your instructor or textbook use, I could explain the distinction there, too -- but I think that you need to try to THINK FOR YOURSELF.





Good luck with the assignment.
Reply:In order to find out where prospective customers are and why they would buy your product, you need to analyze your market.





One method is to survey your current clients to find out certain demographical characteristics. How much money the earn, are they married, how many children, how old are they, what car do they drive, what food do they eat, where do they go on vacation. ... stuff like that.





You ask them why the purchased your product/service and what it does for them (benefits).





Then you can order a list from a list broker with the same demographics and offer your product to them for the same benefits.





Your current list of customers is your "internal database." The characteristics you learn about them is "marketing intelligence" and the survey used to find that information is one method of "marketing research."





Another method is a "focus group" made up of your customers. You put them in a room, ask them the same questions, and ask their suggestions to improve your product, or opinions on other products you may want to manufacture.





Is that what you are asking?